Elmer Heinrich is an American entrepreneur, author, inventor, and health advisor. Public sources do not confirm an official net worth, although one recent website estimates it at about $75 million.
Biography of Elmer Heinrich
| Category | Details |
|---|---|
| Full Name | Elmer Heinrich |
| Profession | Entrepreneur, Author, Inventor, Health Product Founder |
| Age | Not publicly confirmed |
| Net Worth | Estimated around $75 million (unverified sources) |
| Nationality | American |
| Family | Married to Shirley Heinrich (reported business partner) |
| Known For | Mineral research, nutritional supplement companies, Hotsy Corporation involvement |
| Companies | Liquid Assets Inc., Rockland Corporation, Exceptional Health Products |
| Books | The Untold Truth |
| Main Industry | Health products, industrial equipment, mineral research |
| Education | Not publicly documented |
| Career Start | Gas station business and irrigation drilling ventures |
| Major Focus | Plant-based minerals and soil depletion research |
| Current Role | CEO and business owner in health supplement industry |
Net Worth
Elmer Heinrich’s exact net worth is not publicly verified in official financial records. The clearest public material available comes from his own company and book pages, which focus on his businesses, mineral research, and product lines rather than audited wealth figures. A 2026 blog claims he has a net worth of $75 million, but that number should be treated as an estimate, not a confirmed fact.
Early Life and First Business Moves
His own biography says he was one of seven children and grew up on a farm in western Kansas. The same bio says his first business ventures began at age 20. It also says he built a reputation early for strong sales skills, quick decisions, and a hard working business style.
He first ran a gasoline service station in a small Kansas town. According to his biography, he started that business with only $50 in the cash register. He then moved into irrigation well drilling after learning the trade while working part time in high school. He and a partner bought a bankrupt drilling company, put the rigs to work in Nebraska, and earned enough profit in twelve days to pay off the loan used to buy the company.
Insurance Career and Sales Record
After selling his drilling company share, Heinrich entered the life insurance field. His biography says he sold a $400,000 whole life policy on his first sales call and became Colorado state sales manager seven months after joining the company. It also says that in his first year he insured 412 lives and sold $7 million in life insurance, which the bio describes as a national record at the time.
That insurance success became an important turning point in his career. It showed that he could move from hands on field work into high level sales and management. The public record from his own bio presents this phase as the bridge between his early business work and his later company building in industrial equipment and nutrition products.
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Hotsy, Robo, and Rockland
His next major step was The Hotsy Corporation, a pressure washer and steam cleaning business that his bio says became one of the largest in the world during its early growth. After three years, he sold the company and stayed on as national sales manager for two more years. He later bought control of a public company that made pressure washers and Robo automatic car wash systems, then helped stabilize the business through tighter controls, improved production, and stronger sales.
After leaving Robo, Heinrich moved to Tulsa, Oklahoma, and formed The Rockland Corporation. His biography says he built a 76,000 square foot facility to manufacture, process, bottle, package, and distribute nutritional supplements. It also says he later introduced plant derived colloidal minerals to the market in 1983 and opened his own mineral mining operation in Utah in 1986.
Liquid Assets and Exceptional Health Products
Exceptional Health Products says it is a division of Liquid Assets, Inc., which was incorporated in Oklahoma in 1983. The company states that Elmer Heinrich and his wife Shirley are the principals and that he serves as President and CEO. It also says Liquid Assets opened its first plant minerals mine in Utah in 1986 and has sold SenTraMin minerals in 27 countries.
The same company page says the Heinrich businesses have included S and H Drilling, The Hotsy Corporation, Robo Car Wash Company, Rockett Water Filters, The Rockland Corporation, The Rockland Mineral Mine, Hospital Santa Monica in Mexico, and Exceptional Health Products. It also says the company has worked with chemists and mineral users to create Immuno 150, a product built around 70 plant minerals.
Books and Mineral Research
Heinrich’s book, The Untold Truth, is centered on soil and food mineral depletion. In the book, he says he began seriously studying plant derived minerals in 1982 after learning about a product that contained more than 70 minerals. He also writes that his company entered the minerals business in 1983 and opened its first mineral mine in 1986.
His official bio says he has studied minerals and soil depletion for forty three years and wrote The Untold Truth because of that long research interest. It also says he authored several books, created marketing programs, and accumulated patents and trademarked names during his business life.
Lesser Known Facts
Several details in his biography are less widely known than his business work. His official bio says he has operated businesses in seven countries and traveled to at least forty countries. It also says he has been listed in Marquis Who’s Who in American Inventors, Marquis Who’s Who in American Finance and Industry, and Who’s Who in the South and Southwest.
The same source says he worked with well known names in sports and entertainment, including Joe Namath, Charlie Batch, and Doug Williams. It also says he was recognized in the February 2001 issue of Fortune Small Business. Beyond business, his bio says he was an accomplished pilot with 1,800 flight hours, held an IFR rating, made a parachute jump from 9,000 feet, and captained his own 70 foot yacht in the Bahamas and South Florida.
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Public Career Profile
Elmer Heinrich’s public profile is built around entrepreneurship, mineral research, and product development. The strongest public sources point to a career that moved from gas stations and drilling to insurance, pressure washers, car wash systems, and nutritional products. His company pages and book materials present him as a long time business owner who built operations across multiple countries and spent decades studying minerals and soil health.
